Papafish & Friends
A little red octopus, a sushi restaurant under the sea, and a table full of friends. Come on in.
About Papafish
Papafish & Friends began with Xuefei’s drawings of a red octopus with a wonky moustache. Papa cooks at a sushi restaurant under the sea, where a slice of toast, a purple sea urchin and the rest of the friends are never far away.
Xuefei is an independent illustrator in China. The characters turn up in comics and illustrations, as well as on plush charms, bags and other things you can take home.
Meet the Characters
Pick a friend to read their story.
Life with Papafish
Scenes from the restaurant and the world outside it, drawn by Xuefei.
Papafish in China
Papafish sells through its Xiaohongshu shop and brings the collection to in-person markets in China.
- Followers on Xiaohongshu
- 35,000 approx.
- Items sold across all categories in 12 months
- 22,000 approx.
- Plush-series items sold in the same period, including hand towels
- 8,576
Figures supplied by Papafish in November 2026.
Pop-ups & events
The Collection
Browse by product type, or find the pieces that feature your favourite character.
Product Details
See the original illustration alongside photographs of each product.
Work with Papafish
For UK independent gift shops, design shops, wholesalers and creative partners.
Contact
Search Xiaohongshu for the official account “Papafish和朋友们”, or use the account ID below.